Umberto Eco once took a trip to the United States of America (USA) in the 70s, with an amazing plan to visit national museums and attraction parks. A book about this journey was published under the all inspiring title “Travels in Hyperreality”.
The main idea was how copies of real things particularly stimulate the fascination of the public. The fact that a real object is presented in an artificial space produces an amplification of feelings: horror, beauty, terror, inspiration, etc. Among the copies and reconstructions he analyzed, we find President Lyndon Johnson’s Oval Office, a medieval witch laboratory, a statue of the Mona Lisa and a copy of the Venus of Milo. His conclusion was that the culture of fake is built on the idea of retrieved reality. If you read this 1975 book now, you can see how a region develops a mania to be the central attraction of the world, and therefore buys everything, even if it is not necessarily authentic.
The fascination in the American parks and museums comes from the fact that the copy should be as close to reality as possible. Nowadays this culture of fake has been transferred to another part of the globe, the rich kingdoms of the Gulf, such as Kuwait, Qatar, Bahrain, and Saudi Arabia. In this transfer we witness a new step further from reality. If the American culture of entertainment is based on the principal of the perfect copies of the world, in the new lands of fake, the copy of the copy is also somehow fascinating. Las Vegas has its copy of the Egyptian Pyramids. This is fascinating. When you look at the big cities of the Gulf, you feel they are making copies of Las Vegas.
Full story: www.eutopiainstitute.org
